Grow Your Business with Email & Social Media
Simple marketing strategy for small business & nonprofits
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise. Today we’re going to show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.
Attendees of this presentation will learn:
- How to set marketing goals
- The different types of marketing campaigns
- How to create mobile-friendly content
- Subject line best practices and when to send your campaigns
- The importance of understanding how connected email and social media are…they have to be done together.
We will also present a live, guided demonstration on the tools and features inside Constant Contact’s Email Plus system. In this time-efficient, highly practical session, you will learn the basics so you can get started with your own marketing. Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Date and Time
Wednesday Jul 29, 2015
9:00 AM - 12:00 PM EDT
Wednesday, July 29
9 am to noon
Location
Chairman's Room A & B
Columbia County Chamber of Commerce
1000 Business Blvd.
Evans, GA
Fees/Admission
No charge
Contact Information
Jennifer Miller 706-651-0018
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