WEBINAR: Google Analytics 101

Google Analytics 101
Join us on August 26th, from 8:30- 9:30 am for Google Analytics 101, an interactive webinar presented by Tim Zack, Interactive Marketing Director at Red Clay Interactive.  Designed with needs of small businesses in mind, this webinar will provide attendees with understanding of features available in the Google Analytics tool, how to set the tool up, and how to use the information to achieve their business goals.  Attendees will leave the webinar with applicable knowledge they can implement same-day!
 
The webinar will cover:
1.  Introduction to Google Analytics

• Getting started
• Common set-up mistakes
• Key advanced set-up items that every business should do

 
2.  Deep dive into Google Analytics reports: How to get reports that lead to insights not just metrics.

• The Audience reports: who are these people?
• The Traffic Sources reports: how did they get here?
• The Content reports: what did they do on my site?
• The Goals and E-Commerce reports: are your online marketing efforts effective?
• Real Time Reporting: what your users are doing right now. 
• Measuring offline marketing tactics and brand recognition

 
3.       How your business can create a sustainable plan to use this information.

• Setting up automated reporting and dashboards

Attendees are encouraged to submit questions ahead of time, as well as during the periodic Q&A opportunities throughout the session. Don’t miss this great event, register today!
 
Want to get started with Google Analytics, or take a quick refresher before the webinar?  Click here to visit Google’s Analytics Help Center.